In today’s episode of the Engausa Podcast, host Engr. Mustapha Habu Ringim had an insightful conversation with Aliyu Isah Usman, a young man from Kano State and an alumnus of Engausa Global Tech Hub. Aliyu is an automobile repair craftsman working with MUSA PEUGEOT LTD along Zungeru Road in Kano, where he has built a strong reputation for his practical expertise with Peugeot vehicles.
Aliyu is a skilled Peugeot car repair craftsman who also shares educational automobile content on his social media pages. His passion for taking a non-traditional path and his desire to establish a strong presence in the digital space were what motivated him to join Engausa Hub, where he enrolled in the Digital Literacy Skill-Up Program.
For five weeks, Aliyu received practical and intensive training in Web Design, Digital Marketing, Graphic Design, Blogging, Digital Photography, and Video Editing.
Reflecting on his learning experience, he explained how the knowledge he gained directly improved the quality of the content he creates today. He now produces educational videos about Peugeot cars to raise awareness and promote his repair business, attracting viewers from different places who watch, learn, and engage with his content.
Aliyu also highlighted how he learned to use social media more strategically and how he now applies AI-driven content development and Large Language Model (LLM) tools for content creation and research in the automobile industry. This has helped him understand car-related problems better, provide clearer explanations for his audience, and gain a competitive advantage in his field.
His story shows how digital literacy can transform traditional businesses. By combining his mechanical skills with modern digital tools, Aliyu has expanded his business, increased his visibility, and opened doors to new opportunities that were previously out of reach.
At Engausa Global Tech Hub, our Digital Literacy Skill-Up Program is designed to equip young people with practical digital skills that complement their traditional knowledge. The curated ENGAUSA digital skills training equips young learners with strong, industry-relevant competencies that make them indispensable in the workplace and highly engaging content creators on social media platforms. They become so productive, focused, and skilled that they have no time to waste-either online or in their physical work environment. Whether you are an entrepreneur, a professional, or someone simply looking to gain an edge in the modern world, Engausa Hub provides the tools, mentorship, and hands-on training to help you grow, innovate, and thrive in today’s digital economy.
For more information:
Website: www.EngausaHub.com.ng
Foundation: foundation.engausahub.com.ng
Phone (WhatsApp & Telegram): 07038224643
Email: [email protected]
